Find out what your competitor doesn’t even have a clue about.
Our Assessment Pipe
The Market and Google
As a central market gatekeeper, Google acts as a moderator between supply and demand. In this context, the quality of recommendations is of particular importance to the search engine, as this determines the sale of paid advertising and thus the market value of the company.
To live up to this claim, the search engine invests considerable resources in the rating algorithm and its AI. Google maps real market conditions, so its understanding of the market should not be underestimated.
We want to extract this knowledge and use it for our own purposes to optimize market conditions in our favor.
Search Behavior and Acceptance Indicators
Of course, Google does not provide direct access to this market insight. The protection of the rating algorithm is given the highest priority at Google in light of the risk of manipulation.
With the swarm analysis we developed, a reconstruction is nevertheless possible. Here, contexts (swarms) and their rankings over time are systematically analyzed and linked to search behavior data.
Swarm composition gives us concrete insights into two essential mechanisms: the search engine algorithm and user behavior.
The Swarm Analysis
The swarm analysis merges all collected data into a uniquely transparent functional overview. It shows which strategic, technical and content-related approaches work for you and your competitors, and which do not. Potentials and risks can be easily identified as such and investments can be made in a targeted and effective manner.
Multidimensional Correlations
Swarm analysis can be supplemented with other sources of information, such as log file data, user statistics (analytics), mouse and gesture tracking data, and more.
For the best possible reconstruction, all parameters can be mapped in a multidimensional asset so that even complex dependencies become visible.
Recommendations for Action
At the end of our assessment pipe, we derive specific recommendations for action. Depending on the task and the data availability, the functional mechanisms of the market and the performance structures of your website and the competition are evaluated.
This often results in very urgent implications for decision makers, marketing, business development and on a technical level (web design, content, user experience and SEO).
