We analyze behavioral data of digital search and navigation processes. For strategy development, market research, competitive intelligence and SEO. For more sales. For more truth.
Frequently Asked Questions
What is Digital Behave?
Digital Behave is a consulting company focused on digital behavioral data, as well as conceptual developer of swarm analysis.
What is swarm analysis?
With the help of swarm analysis, behavioral data can be examined for temporal and multidimensional dependencies. In this way, previously unknown mechanisms can be uncovered and used for strategy development, marketing, business development and technical implementation.
What is the difference to classic “big data” analytics?
Usually, traditional research methods focus on in-house data sources, such as analytical data or server log files. An adequate analysis of the competition or even foreign or untapped markets is not possible in this way. Swarm analysis circumvents this limitation through a multidimensional re-engineering approach.
How can Digital Behave help me in the context of search engine optimization?
The unique features of the analysis reveal domain-specific ranking mechanisms that could not be identified with any alternative method so far. Therefore, the approach is particularly suitable for previously unsuccessful optimizations, but also for a very targeted approach.
Why is Swarm Analysis an invaluable tool for Business Development?
With our analysis a distortion-free evaluation of the market situation becomes possible. This allows the detection of possible weaknesses of competitors and unidentified markets.
Latest Articles
The question of “what does the consumer want?” is probably as old as business itself. In the age of almost unlimited purchasing and procurement options, both online and offline, the question is more urgent than ever: does my offer meet the demand (well enough)? Or are there differences or even entire areas of demand for which I am not visible as a supplier, although I could serve them?
Whereas in earlier times it was quite tedious to keep an eye on the market, what was going on in the market and the competitors, today completely new possibilities are opening up, which take particular account of the highly dynamic nature of the markets. With these new tools, marketing now has easier and faster ways to analyze and understand the desires, goals and needs of the respective target group(s) in a much better and more granular way. Thus, actions and campaigns can be planned and implemented with precision in a way that was hardly known before.